URBAN BEATS

OGILVY / BRITISH AMERICAN TOBACCO

BRIEF

Create a 360 degree Below The Line (BTL) advertising campaign to promote Dunhill as the exclusive brand of choice of smokers of Class A and B. Promote Dunhill Switch as the brand of Bon Vivants and engage the audience in an experience-based programme to create brand ambassadors

EXECUTION

'Urban Beats' is the British American Tobacco's interactive platform for Dunhill smokers that provides them with the exclusive experience of live music, food, and good company. This series of live events and concerts were headlined by well-known Pakistani musical acts, at exclusive Dunhill lounges for Dunhill Bon Vivants, around the country. The performances included Noori, Zoe Viccaji, Jal, Coven, SYMT and Overload. The events were invite only, hosted by celebrity brand ambassadors.  The branding included event branding, videos, merchandise, lounge interior design, giveaways, BA uniforms, print and social media promotions.

CREDITS

Worked produced under Ogilvy

Client: British American Tobacco - Dunhill

Creative Director: Ahmed Chagla

Creative Team: Waleed Ansari, Nazia Amin, Wajeeha Abbasi and Akbar Ahmed