Urban Beats

Dunhill Smokers Music Lounge 

Urban Beats is a British American Tobacco BTL and Interactive platform for Dunhill smokers to engage in the Bon Vivants lifestyle through live music, food, and good company. Well-known acts from the Pakistani Music Industry held private concerts in the lounges were exclusively designed to cater to the Dunhill smokers. The performances included Noori,Zoe Viccaji, Jal, Coven, SYMT and Overload.

Other than the lounge's interior decor and Urban Beats branding, giveaways, and social media promotions were also designed.

Worked produced under Ogilvy Pakistan

Client: British American Tobacco - Dunhill

Creative Director: Ahmed Chagla

Creative Team: Waleed Ansari, Nazia Amin, Wajeeha Abbasi and Akbar Ahmed

Year 2013