Wajeeha pronounced wuh-JEE-ha

With 10+ years of experience across cultural, educational and health organizations, I work at the intersection of strategy and storytelling, creating brand identity, illustration, packaging, editorial and interactive design that makes complex ideas feel clear and human.

My work blends bold shapes, vibrant colour and narrative-led illustration, exploring identity, feminism, culture and social narratives, often drawing from my Desi background.

I have collaborated with brands including NASA, Coca-Cola, British Council Libraries, YLabs, WOW Festival and UN Women. My work has been recognized with a Ladybird Books Publications award and UAL Vice-Chancellor’s International Scholarship Award. I have exhibited at Art Toronto, NOW Gallery, Vasl Gallery and London Design Festival.

Outside of design, I enjoy printmaking, music, travel, history and visual culture, which help me work more intentionally and ground my approach to storytelling and detail.

• Currently working in a full-time role at CareRx Corporation as Brand and Creative Consultant

• Illustration work represented in Australasia by International Rescue.

• For collaborations for other regions, connect HERE!