Wajeeha pronounced wuh-JEE-ha

With 10+ years of experience across cultural, educational and health organizations, I work at the intersection of strategy and storytelling, creating brand identity, illustration, packaging, editorial and interactive design.

My work blends bold shapes and vibrant colour to create narrative-led illustration, exploring identity, feminism, culture and collective moments, often drawing from my Desi background.

I have collaborated with brands including NASA, Coca-Cola, British Council, YLabs, WOW Festival and UN Women. My work has been recognized with a Ladybird Books Publications award and UAL Vice-Chancellor’s International Scholarship Award. I have exhibited at Art Toronto, StreetArt Toronto, NOW Gallery and London Design Festival.

Outside of design, I enjoy printmaking, music, travel, yoga, history and exploring visual culture, which all inform and connect back to my personal practice.

• Currently working in a full-time role as Brand and Creative Consultant

• Illustration work represented in Australasia by International Rescue.

• For collaborations for other regions, connect HERE!