Hi, I’m Wajeeha Abbasi — Toronto-based Brand Designer by Day & Illustrator by Night , crafting meaningful experiences through creative strategy and visual storytelling that drive social impact.

Wajeeha pronounced wuh-JEE-ha, Brand Designer, Creative Consultant and Award-Winning Illustrator with 10+ years of experience designing marketing campaigns through creative strategy and visual storytelling to create meaningful experiences and drive social impact.

I work across branding, packaging, editorial, tech and interactive mediums for the social, development and healthcare sectors. I also explore themes of identity, feminism and culture — often drawing inspiration from my Desi background, in my personal practice.

Originally from Pakistan, I have a bachelor's degree in Communication Design from Indus Valley School of Art and Architecture (IVS 2012) and a master’s in Illustration and Visual Media from London College of Communication, University of the Arts London (UAL 2015), where I was a recipient of the Vice-Chancellor’s International Scholarship Award.

I enjoy concerts, printmaking, exploring new creative mediums, traveling and finding inspiration in history, culture and the world around me.

  • Currently working in a full-time role at CareRx Corporation as Brand and Creative Consultant

  • Illustration work represented in Australasia by International Rescue.
    For collaborations for other regions, connect
    HERE!

Select Press & Awards

  • Secret 7” Exhibition, NOW Gallery, UK, 2025, 2024 & 2020

  • Association of Illustrators Mentorship Program Recipient - 2025

  • DesignTO Festival -Permission to Celebrate Zine Workshop Facilitator - 2025

  • Where Are The Women Artists? Featured Artist -2024

  • Cabbage Town Art Walk Toronto - Featured Artist - 2022

  • Art Toronto - UAL x OCAD Collaboration Featured Artist - 2021

  • London Design Festival - Ladybird Book's 100th Anniversary
    Contest Winner - 2015

Education

  • University of the Arts London, MA Illustration & Visual Media - 2015

  • Indus Valley School of Art & Architecture, BA Communication Design - 2012

  • BrainStation Toronto - UX Design Certificate Course - 2023

  • Association Of Illustrators (AOI) 2025 - Mentorship Program Recipient

. CREATIVE STRATEGY + VISUAL STORYTELLING → MEANINGFUL EXPERIENCES + IMPACT