National Taste of Pakistan
Capturing the flavours of Pakistan in a cookbook
– National Foods Ltd.
Book cover and icon design for National Taste of Pakistan, showcasing the recipes of
celebrity chef Chef Sahadat with a vibrant, culturally inspired visual styles.
OBJECTIVE:
Design a book cover and internal icon system for National Taste of Pakistan, celebrating the diversity of Pakistani cuisine and reflecting the richness of its ingredients, recipes and culinary culture.
SCOPE:
Book Cover Design
Illustration
Icon Design
Editorial Design Elements
IDEA:
Inspired by Pakistani truck art, the cover captures the vibrancy and diversity of the dishes featured inside the book — from traditional cuisine to modern desserts and street food. Bold colours, decorative motifs and handcrafted visual details reflect the energy and richness of Pakistani food culture.
The internal icon system was designed to create a cohesive and playful visual language throughout the book. The icons guide readers through recipes, ingredients and cooking categories while reinforcing the overall identity of the publication.
EXECUTION:
The final design combined expressive illustration, typography and ornamentation inspired by local visual culture to create a bold and recognizable cookbook cover. A custom icon set was developed for use throughout the book, helping organize information clearly while adding visual character and consistency across the editorial experience.
IMPACT:
Recipes curated by Chef Sahadat
The book is available for sale at Liberty Books, introducing readers to a full journey through Pakistani culinary culture
The icons and the book design was later adapted for promotions in newspaper ads and social media
The way Wajeeha understood the project, got hold of the big idea and executed the design was commendable. Moreover she was equally professional and helpfull when it came to project management, timelines and deliverables. I can safely say that her design and work on the book made it stand out on the bookstands!
- Ali Memon, Shoot at Sight Studio
CREDITS:
Client: National Foods Ltd., Chef Sahadat
Photography: Shoot at Sight Agency
Copyrights © National Foods Ltd. All rights reserved