National Taste of Pakistan
Cookbook Cover & Icon Design – National Foods Ltd., 2013
Book cover and icon design for National Taste of Pakistan, showcasing the recipes of
celebrity chef Chef Sahadat with a vibrant, culturally inspired visual styles.
BRIEF:
Design a book cover and internal icons for National Taste of Pakistan, celebrating the diversity of Pakistani cuisine and reflecting the richness of its ingredients, recipes, and culinary culture.
IDEA:
Inspired by Pakistani truck art, the cover captures the vibrancy and diversity of the dishes inside — from traditional cuisines to modern desserts and street food. The icons inside the book provide a cohesive, playful design to guide readers through recipes and highlight key ingredients, creating a visual identity that complements the culinary content.
IMPACT:
Recipes curated by Chef Sahadat
The book is available for sale at Liberty Books, introducing readers to a full journey through Pakistani culinary culture
The icons and the book design was later adapted for promotions in newspaper ads and social media
The way Wajeeha understood the project, got hold of the big idea and executed the design was commendable. Moreover she was equally professional and helpfull when it came to project management, timelines and deliverables. I can safely say that her design and work on the book made it stand out on the bookstands!
- Ali Memon, Shoot at Sight Studio
CREDITS:
Client: National Foods Ltd., Chef Sahadat
Photography: Shoot at Sight Agency
Copyrights © National Foods Ltd. All rights reserved