Design a book cover and internal icons for National Taste of Pakistan, celebrating the diversity of Pakistani cuisine and reflecting the richness of its ingredients, recipes, and culinary culture.

Inspired by Pakistani truck art, the cover captures the vibrancy and diversity of the dishes inside — from traditional cuisines to modern desserts and street food. The icons inside the book provide a cohesive, playful design to guide readers through recipes and highlight key ingredients, creating a visual identity that complements the culinary content.

Recipes curated by Chef Sahadat

The book is available for sale at Liberty Books, introducing readers to a full journey through Pakistani culinary culture

The icons and the book design was later adapted for promotions in newspaper ads and social media

The way Wajeeha understood the project, got hold of the big idea and executed the design was commendable. Moreover she was equally professional and helpfull when it came to project management, timelines and deliverables. I can safely say that her design and work on the book made it stand out on the bookstands!

- Ali Memon, Shoot at Sight Studio

• Client: National Foods Ltd., Chef Sahadat

• Photography: Shoot at Sight Agency

• Copyrights © National Foods Ltd. All rights reserved