Design a year-long campaign to commemorate the British Council’s 70 years in Pakistan, engaging audiences and stakeholders with storytelling, events and digital content that showcase the organisation’s cultural, educational and social impact over seven decades.

The campaign centred on storytelling and celebration:

• Coffee Table Book:70 Years, 70 Stories, featuring interviews with 70 people whose lives were touched by the British Council — from alumni and teachers to sports figures and cultural contributors — highlighting seven decades of impact.

• Diaspora Documentary:A Journey Worth 70 Years, produced by Sharmeen Obaid Chinoy Films, screened across Pakistan and later on a UK roadshow.

• Events & Experiences:

  • High-profile visits, including Kate and William, the Mayor of London, and dignitaries from literary, sports, and cultural fields

  • Royal Air Force Red Arrows Air Show in Karachi

  • Cricket sessions with children from the DOSTI program

  • Book launch and documentary screening at Governor House, Sindh

  • Home 1947, an immersive installation and exhibition on the partition of the Indian subcontinent by Sharmeen Obaid Chinoy

The campaign created a cohesive narrative celebrating the British Council’s legacy, combining print, digital, and in-person experiences with high-profile media visibility.

• Strengthened the British Council’s brand and public recognition in Pakistan

• Reached wide audiences through events, screenings, and publications

• Engaged high-profile participants, including authors, celebrities, sportspeople and dignitaries

• Highlighted seven decades of cultural, educational and social impact in Pakistan

Special Mention:
HRH Queen Elizabeth sent a personal letter to British Council staff marking the occasion

• Brand Designer: Wajeeha Abbasi

• Team: Marketing and Communications, led by Sharmeen Peshimam

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