Design festival branding using the existing WOW logo to represent Karachi, its women, and their stories. Create print and digital collateral to promote the festival, emphasising sustainability as part of the first green WOW festival in Karachi.

Branding focused on the city’s identity, women’s resilience and the festival’s three themes: Resilience, Transformation, and Return. Design collateral included digital backdrops, programme materials, social media posts, promotional videos and minimal-print assets to reduce carbon footprint. Attendees were encouraged to bring reusable water bottles and tote bags. The event was also live-streamed on Twitter, Facebook, and Instagram.

• Two-day festival attended by 16,000+ people

• 1.4 million social media reach and 3.04 million impressions

• Successfully promoted Karachi’s first sustainable green festival while celebrating women’s achievements

• Featured a legendary performance by Sufi singer Abida Parveen

• Role: Brand and Design Manager, Marketing and Communications team.

• Project led by Sharmeen Peshimam

• Photography & Video: Black and White Films, Pakistan

• Copyrights © British Council, Pakistan, South Bank Centre, WOW Foundation - All rights reserved