Create a Below The Line (BTL) campaign for Dunhill Switch, positioning the brand as the choice of Class A and B Bon Vivants. Engage the audience through immersive experiences to build brand loyalty and ambassadors.

Urban Beats is an interactive lifestyle platform offering exclusive music, food and social experiences for Dunhill smokers. Invite-only events were hosted at Dunhill lounges across Pakistan, featuring headlining performances by top Pakistani musical acts, including Noori, Zoe Viccaji, Jal, Coven, SYMT, and Overload. Celebrity brand ambassadors hosted the events, creating a premium, aspirational environment.

The branding system covered:

• Event branding and stage visuals

• Merchandise and giveaways

• Lounge interior design

• Video content, print, and social media promotion

• Uniforms for British American Tobacco staff

• Strengthened Dunhill’s premium positioning among Class A and B smokers

• Created memorable, immersive brand experiences

• Engaged attendees to become active brand ambassadors

• Client: British American Tobacco – Dunhill

• Agency: Ogilvy

• Creative Director: Ahmed Chagla

• Creative Team: Waleed Ansari, Nazia Amin, Wajeeha Abbasi, Akbar Ahmed

• Copyrights: © Ogilvy, British American Tobacco - All rights reserved