BRITISH COUNCIL LIBRARIES IN PAKISTAN
Brand Identity & Launch Event Design, 2016
A 360° brand identity celebrating the British Council Libraries as the hub of creativity, culture and learning, designed to support both physical and digital library experiences.
BRIEF:
To create a flexible brand identity and launch system that positions the British Council Libraries as a modern, inclusive space that celebrates creativity, literature and cultural exchange. Design for the launch event in Lahore and Karachi, Pakistan. Showcase the physical space, services and also the digital offer for a diverse audience.
IDEA:
The visual language is built around four diamond-shaped frames that act as a curatorial device, reflecting the library’s role in selecting, supporting and highlighting meaningful cultural moments. The framing system brings focus to the right events, conversations and ideas, reinforcing the library’s position as a guide and platform for learning and creativity.
For the launch event, Karachi itself became the central theme. Iconic city landmarks and Karachites - the people of Karachi were framed as cultural contributors who have shaped the city into a vibrant creative and artistic hub.
The British Council Library in Pakistan operates as a hybrid space, combining a state-of-the-art digital library with an active physical environment. Members can access e-books, audiobooks, academic journals and research databases through advanced search tools and mobile apps. The Lahore Library was also branded under the same identity system.
IMPACT:
Rolled out across print, digital, social, PR, merchandise,
and in-person launch activations, reaching an audience
of 6,000+ online and 800+ members in the first yearSupported cultural programming including book launches, panel discussion, art and design workshops, open mics, music events and themed programmes including Harry Potter anniversary celebrations and International Women’s Day events.
Highlighted high-profile moments like Kamila Shamsie’s Home Fire book launch, Mohammad Hanif’s Red Birds book launch, WOW Festival planning, and visits from the Mayor of London
Established a consistent, recognizable presence, positioning the library as a leading cultural and educational space in Karachi
CREDITS:
Organization: British Council
Role: Brand Design- Wajeeha Abbasi and Sana Naeem
Project Lead: Sharmeen Peshimam, Head of Marketing, British Council
Photography: Ibrahim Saeed
Copyrights: © British Council. All rights reserved