PUNJAB SPICE COMPANY
Identity & Branding, 2018
Brand identity and packaging for a homegrown condiments company, introducing
authentic Pakistani flavours to the U.S. market.
BRIEF:
Create an identity and branding for a homegrown condiments brand that celebrates Pakistani flavours and culture. Develop packaging and digital content to market the products at events and on social media.
IDEA:
The branding draws inspiration from the farms and vibrant culture of Punjab, Pakistan, reflecting freshness, colour and authenticity. Packaging was designed for three flavours: Mango, Tamarind and Cilantro, giving each a distinctive, appetizing visual identity while maintaining a consistent brand style.
IMPACT:
Packaging and branding applied across product line and marketing materials
Social media content and event activations resulted in over 1500 follows in the first 3 months, designed to introduce the brand to U.S audiences
Brand activations in over 10 farmers’ markets in the US.
Positioned Punjab Spice Company as a home-made, culturally authentic condiments brand
CREDITS:
Strategy and Design: Wajeeha Abbasi
Photography: Punjab Spice Company
Copyrights: © Punjab Spice Company. All rights reserved
Website: punjabspicecompany.com