PUNJAB SPICE COMPANY
Identity & Branding – USA Launch, 2018
Brand identity and packaging for a homegrown condiments company, introducing authentic Pakistani flavours to the U.S. market.
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Create an identity and branding for a homegrown condiments brand that celebrates Pakistani flavours and culture. Develop packaging and digital content to market the products at events and on social media.
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The branding draws inspiration from the farms and vibrant culture of Punjab, Pakistan, reflecting freshness, colour and authenticity. Packaging was designed for three flavours: Mango, Tamarind and Cilantro, giving each a distinctive, appetizing visual identity while maintaining a consistent brand style.
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Packaging and branding applied across product line and marketing materials
Social media content and event activations designed to introduce the brand to U.S. audiences
Positioned Punjab Spice Company as a premium, culturally authentic condiments brand
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Website: punjabspicecompany.com